Jon McBride | Posted: 22 Dec 2022 | Updated: 1 Aug 2023

Officially licensed collective of BYU Athletics launches
generic graphic

PROVO, Utah — Officially licensed collective of BYU Athletics — The Royal Blue (TRB) — launched today and has signed a corporate sponsorship agreement with BYU Athletics.

The collective is overseen by a board, independent of BYU Athletics, with a goal to deliver a premier Name, Image and Likeness (NIL) solution that enables BYU to attract and develop gifted student-athletes who perform at high levels in sports and become well-equipped to thrive in family, faith and life’s pursuits. It plans to pool funds from fans, alumni and businesses to help facilitate NIL deals and monetize student-athlete brands. 

Those wanting to read more about today's announcement and contribute to the collective can find more information at royalbluecollective.org.

READ THE FULL RELEASE HERE: royalbluecollective.org/post/officially-licensed-collective-of-byu-athletics-launches

Recent Stories

generic graphic
BYU Athletics launches student-athlete career marketplace with IsoTalent and Salt Lake Chamber of Commerce

In an extension of the Built4Life program, and in an effort to provide an unparalleled experience for its student-…
Athletics | Dec 08
BYU and The BrandR Group graphic, listing that they are a proud partnership
BYU Athletics and The Brandr Group launch group licensing for student-athletes

BYU Athletics and The Brandr Group (TBG) have established a group licensing program for BYU student-athletes. This…
Athletics | Nov 16