Image
Jon McBride
| Posted: 22 Dec 2022 | Updated: 1 Aug 2023
Officially licensed collective of BYU Athletics launches
main image
PROVO, Utah — Officially licensed collective of BYU Athletics — The Royal Blue (TRB) — launched today and has signed a corporate sponsorship agreement with BYU Athletics.
The collective is overseen by a board, independent of BYU Athletics, with a goal to deliver a premier Name, Image and Likeness (NIL) solution that enables BYU to attract and develop gifted student-athletes who perform at high levels in sports and become well-equipped to thrive in family, faith and life’s pursuits. It plans to pool funds from fans, alumni and businesses to help facilitate NIL deals and monetize student-athlete brands.
Those wanting to read more about today's announcement and contribute to the collective can find more information at royalbluecollective.org.
READ THE FULL RELEASE HERE: royalbluecollective.org/post/officially-licensed-collective-of-byu-athletics-launches
The next step in name, image, and likeness for BYU Athletics.
— BYU Cougars (@BYUCougars) December 22, 2022
Recent Stories
Image
BYU Athletics partners with Anthony Travel for fan travel experiences
Anthony Travel, a division of On Location, the nationally recognized leader in university and sports travel management…
Image
BYU Athletics celebrates 50th anniversary of Title IX with women’s athletics leaders Elaine Michaelis, Janie Penfield Rasmussen and Liz Darger
BYU Athletics employees gathered in the Cougar Room in LaVell Edwards Stadium on Thursday to celebrate the 50th…
