Officially licensed collective of BYU Athletics launches
PROVO, Utah — Officially licensed collective of BYU Athletics — The Royal Blue (TRB) — launched today and has signed a corporate sponsorship agreement with BYU Athletics.
The collective is overseen by a board, independent of BYU Athletics, with a goal to deliver a premier Name, Image and Likeness (NIL) solution that enables BYU to attract and develop gifted student-athletes who perform at high levels in sports and become well-equipped to thrive in family, faith and life’s pursuits. It plans to pool funds from fans, alumni and businesses to help facilitate NIL deals and monetize student-athlete brands.
Those wanting to read more about today's announcement and contribute to the collective can find more information at royalbluecollective.org.
READ THE FULL RELEASE HERE: royalbluecollective.org/post/officially-licensed-collective-of-byu-athletics-launches
The next step in name, image, and likeness for BYU Athletics.
— BYU Cougars (@BYUCougars) December 22, 2022
Recent Stories
BYU Athletics and Skavengerz partner for Cougar Quest
BYU Athletics has partnered with Skavengerz to launch Cougar Quest, an interactive fan experience throughout the…
BYU to remember anniversary of 9/11 with Tower Climb
BYU Athletics will host a Tower Climb at LaVell Edwards Stadium on Saturday, Sept. 10 at 8 a.m. to honor the lives lost…