BYU launches GoCougs.com

Just in time for holiday shopping, Brigham Young University has launched a new online merchandise store for all things BYU. Designed for the diehard BYU sports fan, GoCougs.com is the Official Online Team Store for BYU Athletics.

The new website is Nike focused and contains a great selection of official merchandise, including some unique Nike items only available on GoCougs.com. The website is 100-percent University owned and operated, with proceeds helping to fund BYU Athletics.

“The idea was to create an official BYU website for Cougar Nation that has exclusive items that are only available through GoCougs.com,” said Adam Parker, BYU associate director of licensing and trademarks. “The goal was to reach our global fan base searching for unique BYU merchandise online.”

The new website includes a large variety of men, women and youth apparel. It also features unique promotional items such as official Nike Sideline Gear, Kalani’s Favorites, Coach Rose’s Choices, signed game balls, game-worn uniforms, memorabilia, photos, signage from athletic department facilities, etc. Look for new items regularly. 

Even the models on the website are former BYU student-athletes, athletic department staff, or their kids/grandkids. The site is a collaborative effort between BYU Athletics, Licensing, BYU Store and NetSuite. GoCougs.com is a unique partnership created to provide an additional revenue stream to help fund BYU Athletics. For more details visit GoCougs.com.