Jon McBride | Posted: 30 Jul 2023 | Updated: 3 Aug 2023

5,000+ BYU alumni, fans participate in BYU50 Presented by Delta Air Lines all across the country
A collage of five photos of different BYU50 drops throughout the United States

PROVO, Utah — In a format that was bigger than ever, BYU50 Presented by Delta Air Lines had 5,000+ BYU alumni and fans participate this year at sites throughout the United States.

Participants vied for grand prizes in each U.S. state that included round-trip Delta Air Lines flights, accommodations, ground transportation, food and tickets to the BYU-Texas Tech homecoming football game. With check-in locations in 49 states across the country on July 22, participants had a chance to check-in and be entered into a sweepstakes for the chance to win. Participants in Utah competed on July 29.

The first participants to check in at each locations earned custom, state-themed BYU50 T-shirts.

 

 

Many on social media shared their excitement about entering the sweepstakes, getting the shirts and getting the chance to hang out with other Cougar fans in their state.

Here's an idea of what the drop sites looked like:

 

 

Grand-prize winners had a variety of stories, including Tamisha Schetselaar who trekked a half mile with a walker after a double hip replacement just two weeks earlier:

 

 

A lot of families participated — recent BYU alumni throughout the country, providing their kids with early touch points to the BYU brand, and also other families with kids of all ages:

 

 

 

 

 

 

 

 

Only a few were able to pull off the rare achievement of logging entries in multiple states:

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Matt Nielsen (@mdnielsen)

 

Of course our fans in Hawaii celebrated BYU50 in full island fashion:

 

 

Within Utah, fans throughout the state competed for BYU50 prizes:

 

 

 

 

 

 

Utah day ended with an adaptive race on campus:

 

 

We'll be back again next year:

 

 

About BYU50:

The origin of what is now the BYU50 campaign was in 2013 when a few select boxes of BYU Athletics merchandise were dropped in locations throughout Utah. In 2014, the number of boxes increased to 25 throughout the state. Clues were provided on BYU Athletics social media accounts to lead fans to the boxes. The first to find each box won the swag. Swarms of fans engaged with the event, including fans throughout the country who wanted to be involved. In 2015, the campaign went national. BYU Athletics provided exclusive boxes in at least one city in all 50 states. With BYU’s unique national fan base, tied closely with congregations of The Church of Jesus Christ of Latter-day Saints throughout the country, BYU fans can be found almost everywhere. The BYU50 campaign continued from 2016 through 2018, with some international locations also added. Prizes included exclusive boxes collaborated on with Nike and BYU football helmets. Each BYU50 drop throughout the campaign’s history has been found within minutes of the social media clues. 

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